Price comparison websites might be relatively new on the scene, but they’re quickly making their mark as a consumer phenomenon here to stay. Around the world, many businesses are tapping into price comparison sites’ ability to generate high-volume, quality leads at a relatively low cost for their business. Read on for why you should consider doing the same.
When selling a high-value product or service, it’s tempting to call your leads directly to engage in a one-on-one phone conversation. While our world continues to move towards omnipresent automation, telemarketing can seem like an archaic approach – especially when lists are low-quality, leads question your authenticity and agents stray from proper protocols. But all is not lost; telemarketing is still a valuable medium if you take these steps to future-proof your approach.
Ask any experienced sales professional about their key to a success and most of them will tell you roughly the same thing: it pays to be persistent (and we mean that literally).