In today’s digital landscape, Artificial Intelligence (AI) is not just a buzzword but a pivotal tool in transforming affiliate marketing and lead generation strategies. Read how AI is making a significant impact.
Affiliate marketing continues to deliver significant ROI because it operates on a performance-based model. Businesses only pay affiliates when desired actions—such as clicks, leads, or sales—are achieved, making it a cost-effective option compared to traditional advertising. In 2023 alone, the global affiliate marketing industry was valued at over $12 billion, and projections suggest further growth as new technologies emerge.
Through effectively consolidating large numbers of leads to help streamline and simplify the sales process, lead aggregation has become a very profitable tool for many businesses around the world. Once leads are aggregated, they are either pursued by the company who has procured them or sold to other businesses for sales and marketing purposes. While lead aggregation isn’t new to the online marketing scene, the advancements of new technology are changing the way it’s done, and vastly increasing the efficiency through which it can be successfully accomplished.
Price comparison websites might be relatively new on the scene, but they’re quickly making their mark as a consumer phenomenon here to stay. Around the world, many businesses are tapping into price comparison sites’ ability to generate high-volume, quality leads at a relatively low cost for their business. Read on for why you should consider doing the same.
When selling a high-value product or service, it’s tempting to call your leads directly to engage in a one-on-one phone conversation. While our world continues to move towards omnipresent automation, telemarketing can seem like an archaic approach – especially when lists are low-quality, leads question your authenticity and agents stray from proper protocols. But all is not lost; telemarketing is still a valuable medium if you take these steps to future-proof your approach.
Ask any experienced sales professional about their key to a success and most of them will tell you roughly the same thing: it pays to be persistent (and we mean that literally).