Case study

Vodafone – UK

Services provided
  • Semi-exclusive lead generation
  • Landing page development
  • Co-registration lead generation
  • Online lead generation
  • Audience generation & targeting
  • Email & SMS marketing
  • Customer tracking

monthly leads generated:


contact ratio:


leads requesting a quote:


quotes converting to sales:


monthly conversions:


of total leads


The brief

Vodafone is a leading multinational telecommunications company specializing in mobile and broadband technology communications in 22 countries around the world. With such a vast range of services and potential customers, Vodafone required a unique and bespoke lead generation approach for each of the individual services within their portfolio. To do this, they needed to tap into more responsive, niche audience groups without losing the continuous, steady high-volume steam of leads required for their multinational business to continue growing at scale.

The strategy

Maximize the qualifications for registered interest in any given service category to ensure optimal targeting
Identify target regions for each specific service to optimize campaign results
Create and launch 5 unique campaigns simultaneously (exclusive price comparison, co-registration, email marketing, SMS marketing and online lead generation campaigns) to identify and meet unique consumer needs
Reconfigure campaigns, target groups and target regions periodically to ensure consistent and sustainable delivery of potential customers

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