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TOMS is a sustainably-driven, socially responsible shoe company with a global reach and clear customer promise: for every pair of shoes purchased, a child from a developing country receives a pair as well. In order to ensure the continuous growth required to uphold this promise amidst a highly competitive footwear market, it is essential that TOMS continue to identify potential new and repeat customers for their business. Relying heavily on email marketing to convert sales, TOMS approached AffilyAds to increase their newsletter subscriber database with the goal of increasing both new customer awareness and long-term brand loyalty.