Case study

TOMS Shoes – AU

Services provided
  • Exclusive lead generation
  • Facebook & Google AdWords targeting campaigns
  • Landing page development
  • Customer tracking
  • Audience generation
  • Content creation
  • A/B testing

discount offer:


leads generated:


open rate:


click rate:


unique customers per month:


new sales per month:

The brief

TOMS is a sustainably-driven, socially responsible shoe company with a global reach and clear customer promise: for every pair of shoes purchased, a child from a developing country receives a pair as well. In order to ensure the continuous growth required to uphold this promise amidst a highly competitive footwear market, it is essential that TOMS continue to identify potential new and repeat customers for their business. Relying heavily on email marketing to convert sales, TOMS approached AffilyAds to increase their newsletter subscriber database with the goal of increasing both new customer awareness and long-term brand loyalty.

The strategy

Incentivize potential customer sign-ups through offering a 15% discount on all retailed items
Identify target audiences most likely to purchase the items (in this case, females with a pre-existing interest in green and socially responsible consumer products)
Create and execute an engaging content-driven campaign with A/B testing that would maximize offer uptake while providing usable data and learnings for future offers

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