Solar Power
Case study

Solar Comparison — The Netherlands

Services provided
  • Exclusive lead generation
  • Facebook & Google Adwords
  • Targeting campaigns
  • Landing page development
  • Customer tracking
  • Audience generation
  • Content creation
  • A/B testing

leads generated:


contact ratio:

0 %

leads requesting a quote:

0 %

quotes converting to sales:

0 %



of total leads

0 %

The brief

Solar Comparison is a quick and easy-to-use consumer platform that facilitates the aggregation and comparison of price quotes from various solar panel installation providers in the Netherlands. With the goal of generating more solar panel sales, Solar Comparison sought to increase their number of monthly inbound leads by identifying new, profitable audiences that could contribute to increased conversion rates.

The strategy

Shift Solar Comparison’s lead generation approach from cold, call center-based outreach to warmer online channels (ie. Facebook & Google AdWords-targeted price comparison funnels)
Scale current Facebook media buying strategy to attract new customers (through new audience creation, optimized CTAs, content creation (ie. banners and videos) and A/B testing
Build new landing page flows for different ad campaigns
Set-up more efficient customer tracking through Google Analytics, Tune and Voluum to ensure optimal ad performance

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