The brief
Solar Comparison is a quick and easy-to-use consumer platform that facilitates the aggregation and comparison of price quotes from various solar panel installation providers in the Netherlands. With the goal of generating more solar panel sales, Solar Comparison sought to increase their number of monthly inbound leads by identifying new, profitable audiences that could contribute to increased conversion rates.
The strategy
1
Shift Solar Comparison’s lead generation approach from cold, call center-based outreach to warmer online channels (ie. Facebook & Google AdWords-targeted price comparison funnels)
2
Scale current Facebook media buying strategy to attract new customers (through new audience creation, optimized CTAs, content creation (ie. banners and videos) and A/B testing
3
Build new landing page flows for different ad campaigns
4
Set-up more efficient customer tracking through Google Analytics, Tune and Voluum to ensure optimal ad performance