Household
Case study

Verisure – Netherlands

Services provided
  • Exclusive lead generation
  • Custom ad creation
  • Funnel creation
  • Audience targeting
  • Social media advertising
  • Market research
Results

leads generated:

contact ratio:

%

leads requesting a quote:

%

quotes converting to sales:

%

conversions:

of total leads

%

The brief

Verisure are the producers of the most-awarded wireless security alarm system in Europe, with a full product line of 27 devices currently sold in 93 countries worldwide. Targeting a more niche audience of private homeowners in a highly competitive market, Verisure required exclusive, high-quality leads that would not be shared with other businesses in the same vertical.

The strategy

1
Create a completely bespoke, highly targeted yet cost-efficient campaign that would generate leads exclusive to Verisure’s customer database
2
Complete a full analysis of existing data to optimize current targeting, redirecting the focus from search traffic to strategic ad content
3
Create custom ads and funnels targeted at a highly niche audience group resulting in optimal conversion rates

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