Case study

Verisure – Netherlands

Services provided
  • Exclusive lead generation
  • Custom ad creation
  • Funnel creation
  • Audience targeting
  • Social media advertising
  • Market research

leads generated:

contact ratio:


leads requesting a quote:


quotes converting to sales:



of total leads


The brief

Verisure are the producers of the most-awarded wireless security alarm system in Europe, with a full product line of 27 devices currently sold in 93 countries worldwide. Targeting a more niche audience of private homeowners in a highly competitive market, Verisure required exclusive, high-quality leads that would not be shared with other businesses in the same vertical.

The strategy

Create a completely bespoke, highly targeted yet cost-efficient campaign that would generate leads exclusive to Verisure’s customer database
Complete a full analysis of existing data to optimize current targeting, redirecting the focus from search traffic to strategic ad content
Create custom ads and funnels targeted at a highly niche audience group resulting in optimal conversion rates

Ready to start reaching
new customers?

Request a quote

Want to
read more?

Download our whitepaper