Case study

Momentum Life – New Zealand

Services provided
  • Exclusive lead generation
  • Custom ad creation
  • Funnel creation
  • Audience targeting
  • Social media advertising
  • Market research

leads generated:


contact ratio:


leads requesting a quote:


quotes converting to sales:




of total leads


The brief

Part of the independently-owned financial services group, BlueInc, Momentum Life is one of New Zealand’s leading insurance providers with a mission of helping New Zealanders prepare for the unexpected. Wanting to fully focus their energy on providing new customers with the best possible service, Momentum Life engaged AffilyAds to take on the generation of new leads for their Sales & Acquisitions team. Already offering value to the entire population with both life and funeral-specific insurance types, Momentum Life wanted to look at new ways of securing a range of customers through their most effective existing channels: telephone calls, websites, search engines, radio and television.

The strategy

Create two exclusive lead generation campaigns for each of BlueInc’s two premium services (life and funeral insurance)
Complete a full analysis of existing data to optimize current targeting (finding that both service offers were most appealing to male and female suburban homeowners with a higher-than-average net salary in the 45+ age category)
Redirect focus from search traffic to strategic content, with AffilyAds’ content team developing and executing a 360-degree content strategy via native advertising, social media advertising and premium display

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