Energy
Case study

Power Comparison — The Netherlands

Services provided
  • Co-registration lead generation
  • Exclusive price comparison lead generation
  • Landing page development
  • Audience creation
  • Audience targeting
Results

leads generated:

1500

contact ratio:

%

leads requesting a quote:

%

quotes converting to sales:

%

conversions:

100

of total leads:

%

The brief

Power Comparison is a comparison platform helping consumers first assess all possible energy provider options, and then make the switch to the most cost-efficient plan for their needs. With the goal of generating an even higher volume of leads for their client-list of energy providers while keeping their costs low, Power Comparison sought to identify a broader audience with legitimate existing interest in energy-related services.

The strategy

1
Improve the customer experience of the Power Comparison website through more efficient aggregation of all relevant customer purchase information and reviews
2
Enhance and refine targeting of potential site users and drive traffic to the site through financially-incentivized, demographic-specific ads on various channels
3
Require sign-ups via the completion of a data entry form upon arrival to the site, incentivized through cashbacks or savings

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