Case study

Power Comparison — The Netherlands

Services provided
  • Co-registration lead generation
  • Exclusive price comparison lead generation
  • Landing page development
  • Audience creation
  • Audience targeting

leads generated:


contact ratio:


leads requesting a quote:


quotes converting to sales:




of total leads:


The brief

Power Comparison is a comparison platform helping consumers first assess all possible energy provider options, and then make the switch to the most cost-efficient plan for their needs. With the goal of generating an even higher volume of leads for their client-list of energy providers while keeping their costs low, Power Comparison sought to identify a broader audience with legitimate existing interest in energy-related services.

The strategy

Improve the customer experience of the Power Comparison website through more efficient aggregation of all relevant customer purchase information and reviews
Enhance and refine targeting of potential site users and drive traffic to the site through financially-incentivized, demographic-specific ads on various channels
Require sign-ups via the completion of a data entry form upon arrival to the site, incentivized through cashbacks or savings

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