The brief
Power Comparison is a comparison platform helping consumers first assess all possible energy provider options, and then make the switch to the most cost-efficient plan for their needs. With the goal of generating an even higher volume of leads for their client-list of energy providers while keeping their costs low, Power Comparison sought to identify a broader audience with legitimate existing interest in energy-related services.
The strategy
1
Improve the customer experience of the Power Comparison website through more efficient aggregation of all relevant customer purchase information and reviews
2
Enhance and refine targeting of potential site users and drive traffic to the site through financially-incentivized, demographic-specific ads on various channels
3
Require sign-ups via the completion of a data entry form upon arrival to the site, incentivized through cashbacks or savings