Cheapflights came to AffilyAds for help acquiring a significant volume of new, highly engaged email subscribers. To ensure interest and boost sales, they require data on detailed interests with the travel category.
We created a unique AffilyAds Co-Registration survey for Cheapflights, which identifies specific sub-interests for every lead — like flights, hotels, cruises and package deals. To maximize the quality of leads generated, we monitored the traffic sources (email, social media, display ads, search engines, video, native) and optimize media buys on an ongoing basis.
Cheapflights are adding 18,000 new AffilyAds-generated leads per month to their contact database — with open rates reaching above 40%. By optimizing our sources, we’ve boosted the quality of the leads we deliver and reduced their cost per active user from our campaign by 75%.