Solar

Connecting solar companies to life-long customers

Lead Generation for Solar

STRATEGY

  • Shift lead generation from cold outreach through call-centers to more warm online channels, such as a price comparison funnel via Facebook and Google AdWords.
  • Scale current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created
  • Build new landing page flows for different ad campaigns
  • Set up proper customer tracking through Google Analytics, Tune and Voluum to assure ads were performing properly

RESULTS

  • Increased number of quality inbound leads 5 times over a period of 6 months, resulting in more then 3000 leads per month
  • 65% of total leads now coming through paid social and paid search channels
  • Contact ratio is over 80%, with a conversion ratio of 25% resulting in more then 600 sales per month
  • Reduced CPA by 50% while continuing to scale
  • Identified new profitable audiences & scaled profitable audience reach 2 times

Learn more

Find out how AffilyAds can help grow your Solar business.