9 ways to increase brand awareness
What you need is to increase brand awareness by reaching prospects who will want your product. Growing brand awareness will ease the process of converting your potential customers following lead generation efforts.
Here are 9 brand awareness strategies that will help your company:
1. Be a category, not a brand.
And be the best in the category in the mind of your fans who you can use as a marketing strength. If you are not number one in the existing categories, create your own category and be the number one.
2. Be an expert in your category
Do you prefer to step into a car with someone who is an experienced driver or someone who can’t drive at all? This metaphor is a question that your prospects will ask themselves. Make your company the expert in and around your field. Consumers’ respect and trust in your company and product or service will grow.
It doesn’t matter what you are selling, if you’re as good as you think you are there’s know-how to share about your product. Make sure that your customers will ask questions about your product, and be sure to be able to answer them. Be aware of what your target group is searching for and create the best answers. Translate these answers into infographics, description, videos or other content that helps consumers engage. Not only brand awareness will increase, also website traffic will rise.
4. Be Entertaining.
Entertain your audience with your content and you will get valuable attention. Next time you will be the company on top of their mind when making a purchase.
5. Be as valuable to your customers as they are to you
In order to establish a great relationship with your target audience, remind yourself of their needs and concerns. What is in it for them? Make yourself available and transparent. If you want customers to become loyal to you, be faithful and loyal to them.
6. Create value that distinguishes your company
What is your USP? Do you deliver fast or is your CRM stronger than that of other companies? Your value needs to ooze through everything you communicate to your customers and your company.
7. Create a good website
Sounds logical, but nevertheless important to mention. An up-to-date website will grow your traffic flow and decrease your bounce rates. The probability to convert potential customers increases. Pay attention to web design. Keep it simple. Also, accentuate your USP’s.
8. Be active on social media
But first, research to find out which social media channels are effective for your company. Not every social media platform is relevant. It is a waste of time and money, and may even harm your brand image. Use your social media channels wisely.
“Be where you matter most.”
9. Make content eWOM valuable
Positive brand awareness is often result of eWOM. Make sure that the content you create activates your target audience to share and memorize the content. It is easy to monitor and reach many potential consumers.
If you are looking for more information or want to incorporate brand awareness in your lead generation efforts, have a look at our exclusive campaigns.
Gain brand awareness through outbound branded email marketing campaigns with the leads you generate via lead generation. Follow above steps. Repeat. It’s as easy as that.